Mike Makes It PINK!

Pink! It's my favorite crayon! I even have a room in my house that's just for me, and the walls are bubblegum pink. But now, pink can go much further than the paint on the walls. Earlier this year, Mike Holmes put his stamp of approval on a new product, PinkWood. Like BluWood, PinkWood is wood that has been coated with a special coating, Pinkshield, which makes it mold resistant, moisture resistant, and fire resistant. It's completely non-toxic, and "when exposed to flame, creates an endothermic reaction that significantly slows the time to ignition of the coated material and decreases the rate at which the fire spreads," according to the website. Endothermic is a fancy word for absorbing heat. Basically, when exposed to heat, PinkWood gets colder through a chemical reaction, similar to an ice pack. So scientific... and pretty     :-)

From the PinkWood website:

MIKE HOLMES MAKES IT PINK

Posted on Thu, Mar 15, 2012 @ 04:55 PM

 

MIKE HOLMES MAKES IT PINK

Calgary, AB—March 14, 2012—PinkWood Ltd. is proud to announce The Holmes Group’s support of PinkWood’s family of products. Mike Holmes is lending his public appeal to endorse PinkWood’s fire, mould and moisture resistant PKI I-joists, lumber and sheathing, fire rated PK Fireboard, and Pinkshield 5000 intumescent paint.
“PinkWood helps protect a home’s structure against moisture and mould,” stated Mike Holmes. “It also helps reduce the spread of flames in case of fire. That’s smart. As a builder, it makes sense to use PinkWood.”
Holmes Approved Home builders provide those purchasing a Holmes Approved Home with the option of upgrading to PinkWood for their home’s construction.
“We are very pleased to have the endorsement of Mike Holmes,” stated Blair Nutting, Vice President of Sales and Marketing for PinkWood. “He is a well respected contractor with a great deal of experience in solving problems that plague wood frame construction. His support will help us reach homeowners who are unaware of the problems that moisture can cause on structural wood products, both during construction and after the home is built,” added Nutting.
Mike Holmes is continually working to improve the industry by raising building standards. This includes incorporating premium products into home building and renovation practices.
“When we use PinkWood products we create safer living environments for homeowners,” added Holmes. “And that’s something I can stand behind.”