January 2014 has been a very good month ratings-wise for the DIY network, which had been airing Holmes Makes it Right in the US exclusively until last week's premiere on HGTV/US. In a press release from DIY, the record-setting month for viewership was accredited to their diverse programming lineup, which includes Mike's show Holmes Makes It Right. Earlier last year, the two-part episode "Caught in a Trap" set a DIY viewership record as the highest rated episode of any show to air on the DIY network (see Holmes Makes It Right "Shatters" Viewer Records on DIY for more information). That same episode has since been nominated for a Canadian Screen Award (see Holmes Makes It Right -- Nominated for a 2014 Canadian Screen Award for more information).
From the TheFutonCritic.com:
[01/28/14 - 12:40 PM]
DIY Network Kick Starts 2014 with Most-Watched Month
Ever
DIY spins the numbers for the month of January.
[via press release from DIY]
DIY NETWORK KICK STARTS 2014 WITH MOST-WATCHED MONTH EVER
Rev Run's Renovation and Rehab Addict Help Drive January Viewership
New York [For Immediate Release - January 28, 2014] DIY Network had its
most-watched month ever in January, averaging 107,000 P25-54 prime impressions.
In fact, the network capped its most-watched month by delivering its most
watched week ever for the week of 1/20/14, averaging 124,000 P25-54 impressions
in prime. Additionally, the weekend of 1/26/14 was its most watched weekend
ever, averaging 145,000 P25-54 impressions from 7 a.m. - 8 p.m.
Rev Run (Rev Run's Renovation), Nicole Curtis (Rehab Addict), Robert Kulp and
Mike Whiteside (Salvage Dawgs) and Mike Holmes (Holmes Makes It Right) were
among the dynamic network stars and series attracting upscale audiences in every
key demo. Nearly 40% of DIY Network's P25-54 audience is made up of upscale
viewers and the network ranks #9 among all cable networks for upscale audience
composition.
"This is exactly the kind of audience momentum we want to see in advance of
Super Bowl XLVIII and the 2014 Winter Olympics," said Kathleen Finch, president,
HGTV and DIY Network. "Of course, everyone loves these important,
once-in-a-lifetime events, but for those who still need inspiration to tackle
real life Herculean challenges in home renovation, we continue to offer
compelling viewing alternatives."
Upcoming series for DIY Network in 2014 include the May premiere of Daryl's
Restoration Over-Hall, starring rock legend Daryl Hall, and new episodes of fan
favorites Vanilla Ice Project and Holmes Inspection.
ABOUT DIY NETWORK
DIY Network, from the makers of HGTV and Food Network, is the go-to
destination for rip-up, knock-out home improvement television. Currently in more
than 58 million homes, DIY Network's programming covers a broad range of
categories, including home improvement and landscaping. The network's
award-winning website, DIYNetwork.com, consistently ranks among America's top
home and garden Internet destinations for entertaining videos, home improvement
advice, step-by-step instructions, message boards, blogs, an interactive program
guide and more. Headquartered in Knoxville, Tenn., DIY Network is wholly owned
by Scripps Networks Interactive, Inc. (SNI). Viewers can become fans of DIY
Network and interact with other home improvement enthusiasts through Facebook,
Twitter, Instagram, and Pinterest. To find DIY Network's satellite and cable
channel designations, check local listings or visit DIYNetwork.com/tv.
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